Wax It All joins The Pampered Peach in Rochester

Wax It All has officially become part of The Pampered Peach franchise system in Rochester, New York, after a grand reopening that marked the brand’s next phase. The move keeps the existing team in place while adding new waxing services, retail products and national franchise support.

Why it matters: - The transition gives a long-running Rochester beauty business access to a growing franchise network, broader training and new service offerings. - Clients keep the same team and local continuity while gaining a more standardized luxury brand experience. - The move underscores how women-led beauty businesses are using franchising to scale without losing community roots.

What happened: - Wax It All has joined The Pampered Peach franchise system in Rochester, New York. - The change followed a successful grand reopening celebration. - The business has served the Rochester community for more than three decades. - The partnership brings together Wax It All founder Mary Elizabeth Nesser and The Pampered Peach, founded by entrepreneur and franchisor Jessica Kustron.

The details: - Clients will see the same team, the same familiar faces and the same core service approach. - The Rochester location will now offer The Pampered Peach waxing techniques. - The location will also feature luxury skincare and retail products. - The client experience will include a feminine, confidence-focused atmosphere. - The business will have access to nationally recognized systems and training. - Nesser said the business began with the Mark & M.E. Salon in the early 1990s, when she introduced the 10 Minute Brazilian to Rochester. - Wax It All opened in Pittsford in 2018. - The business later expanded into the Greece area. - Nesser is also the author of the trilogy The Happy Hoo-Ha, which focuses on confidence, self-care and women’s wellness. - The Pampered Peach describes itself as a fast-growing waxing franchise with locations across the country. - The company says its brand is built around luxury client experience, modern branding, innovative services and community culture. - The company website is thepamperedpeach.com. - Media contact: info@thepamperedpeach.com.

Between the lines: - The deal pairs local brand equity with franchise infrastructure, which can help a neighborhood business expand its offerings without starting from scratch. - Rochester remains a meaningful market for The Pampered Peach because the brand is inheriting an established client base. - The emphasis on female entrepreneurship and community connection signals that the partnership is being framed as both a business move and a brand story.

What’s next: - Rochester clients can expect the location to operate under The Pampered Peach brand with expanded services. - The Pampered Peach said continued expansion is underway across the United States. - The franchise disclaimer notes that any franchise offering must be made through a Franchise Disclosure Document and in compliance with federal and state law.

The bottom line: - Wax It All’s rebrand into The Pampered Peach is designed to preserve local loyalty while adding national scale, new services and franchise support.